“We like to start the show with a bang,” says Ingrosso. Swedish House Mafia leave their hotel suite and begin Masquerade Motel, outdoors in downtown Miami, at exactly 8:40 p.m. “The person who booked it must’ve been drunk!” Axwell joked.
Last December, they transformed Madison Square Garden into an oversize club. Recently, they’ve been translating their dance-floor success into actual radio-ready pop on tracks like “One (Your Name),” which features Pharrell Williams “Miami 2 Ibiza” and “Save the World.” In March, they released “Greyhound” and teamed with Absolut vodka, another Swedish export, to create a video that shows them as mechanical dogs sprinting through the desert.īut their biggest success has been expanding the sense of spectacle in dance music by using arena-rock tricks – towering pyro, huge banks of LCD lights – and by mixing hip-hop and rock into their driving house throb (one of their biggest crowd-pleasers is a remix of the Red Hot Chili Peppers’ “Snow”). Since getting their start DJ’ing in a Stockholm pizza parlor in the early Aughts, they’ve sold 3 million tracks in July, they’ll headline the 65,000-seat National Bowl at Milton Keynes in England.
SWEDISH HOUSE MAFIA LOGO DRIVER
The average truck driver would have to log a lot of miles to earn what these guys make in a night. We’re the truck drivers.” Some people live the party SHM steer it home. “But imagine if you go to a police officer and he’s wasted. “The crowd should be out there drinking and having a blast,” says Angello, the brooding, lightly bearded mafioso.
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Axwell, the chattiest member of the trio, is making a little joke: That night, when they staged their Masquerade Motel party – a two-hour-plus visual and sonic spectacle that sold 20,000 tickets for two nights – there would be at least three participants who were not on chemical stimulants. Axel Christofer Hedfors) – are in a suite at the W Hotel, where the breeze from Miami Beach comes in through a door leading to the deck. “Where is all the cocaine? Have you hidden it?” The three capifamiglia of Swedish House Mafia – Steve Angello, Sebastian Ingrosso and Axwell (a.k.a.